The Love-Ins (1967) in the PNW

Details: Written by: Mortado; Category: The 1960s in Northwest Cinemas

This is a collection of media from the initial runs of "The Love-Ins" (1967) in the Pacific Northwest.

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The Love-Ins (1967)
"The Love-Ins" is a 1967 drama that delves into the counterculture movement of the 1960s, particularly the rise of the hippie lifestyle and the influence of psychedelic drugs. The story follows a college professor who resigns in protest after two students are expelled for publishing an underground newspaper. Drawn into the vibrant and rebellious world of San Francisco's Haight-Ashbury district, he becomes a prominent figure among the youth, advocating for their ideals and experimenting with their way of life.

As the professor's influence grows, he is seen as a leader and even a "messiah" by the community. However, his newfound role brings challenges, including moral dilemmas and the exploitation of his followers. The film explores themes of idealism, manipulation, and the consequences of blind devotion, set against the backdrop of the era's music, fashion, and social upheaval.

The narrative captures the allure and dangers of the counterculture movement, offering a glimpse into the complexities of rebellion and the search for identity during a transformative period in American history. Its portrayal of the era is both vivid and cautionary, making it a thought-provoking piece of cinema.

Director: Arthur Dreifuss
Writers: Hal Collins, Arthur Dreifuss
Stars: Richard Todd, James MacArthur, Susan Oliver
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August 22, 1967 ad (Portland)